MKTG & MGMT
Where creativity meets strategy to create projects that jump off the page, spark conversations, and leave a mark.
Marketing and management isn’t just about selling—it’s about the story, the strategy, and the spark. From crafting visuals to shaping narratives, every project I dive into is meant to grab attention, spark conversation, inspire action, and leave a lasting impact. To me, marketing is where vision gets loud, creativity gets clever, and ideas come to play. This is the space where projects don’t just sit pretty— they make noise, and leave their mark. I invite you to explore thoughtfully and engage respectfully, as every piece reflects time, care, and/or collaboration.
01
CLUB le FLEUR
Club le Fleur is my senior capstone project. It's a country club brand extension in tandem with Tyler, the Creator's fashion brand Golf le Fleur. This project is the amalgamation of 10 weeks of research, planning, and critiques with the intention to "create a dope country club concept that Tyler himself would want to see come to life"
02
WEB 3.WHO
Web 3.WHO is an innovation centered assignment which reimagines the customer's journey at Coach NYC. I incorporated some of the latest technological innovations of the time into the customer experience to develop an elevated rewards program for the most devoted shoppers.
03
Coach Sensory Space Pop-Up
My Sensory Space Pop-up shop is an immersive experience designed for Coach NYC in tandem with their Fall 2024 runway show. It was designed to engage all 5 senses while shopping the latest collection to create a one of a kind experience while simultaneously strengthening the customer-brand relationship.
**Fun Fact: my project was selected as one of the top 10 finalists for the Windowswear Mentorship Program nation wide competition!
05
Visual Communications: Travel Journal
"Oh! the Places I'll Go" is a hospitality and interior design focused presentation. In it I highlight six destinations that have meticulously crafted their interiors to provide top quality, elevated travel experiences.
06
New Fragrance Product Launch:
Ace Hotel
In this project I was able to take two quarters (20 weeks) to fully develop a concept, scent, marketing plan and launch plan for my new fragrance for the Ace Hotel New Orleans location.
07
Uniqulo: Shopping the Market
My "Shopping the Market" assignment acted as practice for my future corporate retail job. In it I completed brand, competitor, and customer research along with trend, silhouette, and color research to make predictions of what items could be sold in Spring 2024.
08
DIESEL: Brand + PR Remix
This project challenged me to dive into the brand identity and history of Diesel enough to develop an idea for a potential ad campaign.
09
Publication Launch: Renewed Sense
Renewed Sense is a digital publication that puts sustainability first. It was an extremely collaborative project developed, designed and filled by me and my teammates, however we couldn't do it alone! We had to outsource talent, photographers, and designer to make our vision come to life.
10
Fashion Collaboration:
Breakfast at Tiffany's X Givenchy
The Breakfast at Tiffany's x Givenchy collab is an fashion forward collection that aims to reintroduce the classic movie Breakfast at Tiffany’s to younger audiences with bright and fun colors, while also displaying Givenchy‘s high level of creativity and craftsmanship in their clothing.
11
Print + Collection Design
In this project I researched artists, brands, clothing silhouettes, customer demographics and psychographics to design a beautiful spring/summer 2024 collection with selling potential and emphasis on collaboration and print.
12
Trend Research: 90's
In this brief presentation I dive into 90's fashion, social, political, and economic events and how the influence the time had on fashion trends of the time (2022).
13
Sustainability Case Study: Nike
This case study was developed by me and my team and dives into Nike's sustainability efforts. We created both pdf and presentation for ease of viewing.
14
Forever 21 Ethics Case Study
This case study was also developed by me and my teammates. We looked into Forever 21 and examined the ethics behind the popular brand. Both pdf and presentation options are available for ease of viewing.
15
Puma Pop-Up Shop
This pop-up shop is a fully developed concept created in collaboration with a few of my classmates. We researched the company history, identity, financial performance, competitors, distribution strategy, market analysis, and relevant location, legal, shop details to create our final product.
16
Fragrance Case Study:
Prada Candy
In this case study I looked the perfumer who is responsible for creating the fragrance, the scent formula, marketing, and retail details. As the cherry one top of the presentation, I also included my personal thoughts on the fragrance.
